Sales Manager

Type: Full Time Deadline: 0 months, 24 days
Category: FMCG, Retail & Wholesale Location: Dar-es-Salaam
Other Categories: Food & Beverage Management/Control , Sales
Job Level: Manager

Roles and Responsibilities


  • Drive, integrate and support sales strategy and its execution;
  • Achievement of sales set targets on a monthly and annual basis;
  • Achieve increase in coverage (increase in terms of number of branches and accounts goods are sold to);
  • Monitor sales in our market to ensure targets and objectives are met;
  • Ensure optimal availability of products over long and short term;
  • Ensure Route to Market & Territory Management optimization;
  • Recommend the tools and resources required to achieve the launch objectives;
  • Maximize all opportunities in the process of closing a sale, contributing to an increased market share for the products;
  • Contribute to delivering sales across all channels, not limited to one specific sector.

 Cash Collection/ Finance

  • Manage Allocation of Customer Trade Spend and debtors book. Manage trading terms and condition per channel and improve CCS constantly;
  • Ensure cash collection as per agreed terms with customers (work and communicate closely with the Finance dept);
  • Computing, preparing and authorizing credit and debit notes as required;
  • Effective financial management of expenses versus budgets;
  • Implement and control pricing in all channels, inside and outside of promotional periods.

Visibility /Marketing

  • Drive and ensure strong in-store visibility and merchandising (working closely with the merchandising, sales and marketing team);
  • Ensure our products are  market leaders in terms of both sales and visibility, in snacks and spices in every single supermarket, spices should have;
  • Ensure our products are leaders in Point of Sales visibility, including shelf space, product placement on shelves, additional visibility such as FSU’s, till-shelving, gondolas, ‘bins’, cross-category merchandising, etc).

 Leadership and Internal Relationship

  • To effectively develop and manage operational field sales force;
  • Motivation of Sales Force via Effective Leadership and Implementation of Incentive Programs;
  • Development and Measurement of Sales Force through regular Appraisal Reviews;
  • Develop tailor-made training modules in conjunction with HR Department;
  • Development of Internal Relationships with all relevant Streams (i.e. Finance, HR, Stores and Production);
  • Work within and lead the sales and support teams for the achievement of customer satisfaction, revenue generation, and long-term account goals in line with company vision and values;
  • To Liaise regularly with other departments to ensure product availability in line with sales requirements.

 External Relationship

  • To liaise with corporate clients, build and develop working business relationships;
  • Development of customer relationships through regular operational reviews to ensure that stock availability, distribution and shelf management opportunities are grasped;
  • Conduct commercial calls to designated key accounts outlets on a regular basis, imparting product knowledge and in house training of both internal stuff and supermarket staff;
  • To handle customer complaints and enquiries swiftly (working closely with the customer service and quality control teams).


  • Develop a process of regular communication of key reports to directors (and sales team);
  • Prepare regular reports and analysis on key account activities, with detailed analysis across segments, categories, retailers, etc;
  • To draw insight from quantitative data and transform in qualitative reports;
  • Maintain accurate records of all sales and prospecting activities including sales calls, presentations, closed sales, and follow-up activities within their assigned territory;
  • Responsible for Dynamic Forecasting and Demand Planning;
  • Monitoring and Measuring Effective Implementation of Field Management Best Practices by Sales Force.


Educational Qualifications

  • Holder of a Bachelor degree from a recognized University in Business, Sales & Marketing or related field;
  • Masters Degree will be an added advantage.

Experience Requirements

  • Must have 7– 10 years in experience in sales of FMCG products within commission incentive structure;
  • Must have proven experience in FMCG Companies;
  • Willingness to travel and work out of the office;
  • Proven ability to achieve sales quotas.


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